By determining the meaning of heads and tails and by flipping the coin, individuals can easily come to a decision. In some of these cases, individuals might try to find a solution for their dilemma by using a simple random outcome decision-making aid such as a coin. Some are clear-cut, and allow for easy decisions, whereas for others individuals may be torn between options. Individuals face a multitude of decisions every day. Implications of these results for research and practice are discussed. Here, participants report that after having used a catalyst, they experienced a stronger feeling of suddenly knowing what they want compared to the control group that did not use a catalyst. Study 2 replicates this finding using a different catalyst, and rules out alternative explanations. Study 1 indicates that using a catalyst leads to stronger feelings. We provide support for this phenomenon throughout two studies. By imagining obtaining the option, feelings related to the option become stronger, which then drive feelings of satisfaction or dissatisfaction with the outcome of the decision aid. As it points to one option over the other, individuals focus on obtaining this option and engage in a more vivid representation of the same.
In this manuscript we argue that such a decision aid can function as a catalyst.
Instead when looking at the outcome, individuals sometimes appear to like or dislike the suggestion, and then decide according to this feeling. Such aids lead to clear suggestions, which, interestingly, individuals do not necessarily follow. When individuals are undecided between options, they may flip a coin or use other aids that produce random outcomes to support decision-making.
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